Forget B2C and B2B. The future is B2Me, and the customer is already in control. They demand personalised, frictionless experiences, and if you can’t satisfy them, they’ll look for a competitor who will.
It’s never been more important to not only satisfy customer needs, but anticipate them. Only by getting closer to them can you ensure loyalty and build lasting, profitable relationships.
This video from Oracle explores how you can get on the path to success in a B2Me world by connecting your data and making it work harder for you.